Evaluation Question: 3

What have you learned from your audience feedback?

After finishing the rough cut of the footage we decided to get feedback from a number of people so that they could give their opinions on the music video as a whole. We asked the viewers to write down any hints and tips, as well as constructive criticism that they thought could improve the quality of our music video.

We sat a handful of people down one after the other to watch the video and write down any observations, such as overused angles, shots or camera movements. As well as righting down their criticisms we asked them to specify what shots they thought were effective, and generally what they liked about the style of the video.

After they had watched the video, the feedback that was recorded on paper was read and we began to work on improving the video where necessary.




The general feedback from people was positive, however there were some things that came up in the majority of people's feedback. Such as some shots being too long, or the overuse of some of the more obscure camera angles. The feedback suggested that either cutting down the longer shots or just adding something in between them to break them down.





Also, it was said on a couple of occasions that some of the shots we used were too obscure, and they just felt that they needed to see the band from a level view a few more times. I can understand this as for a large segment of the rough cut video was a low angle shot, and it was unecessary to have the band shot at this angle for too long.



After this point we found the editing much quicker, as we knew exactly what to change and what to keep in terms of footage. As well as using feedback we viewed existing A2 media music videos to see if they had any visual effects added onto the video. The majority had, so we decided to add a stronger contrast to the video rather than just using the raw footage. Also, some original footage was too dark, and therefore needed to either be taken out, or have the brightness increased.

These two short clips show how dark the lighting was on some of the raw footage. The powerful lights that we used, cast strong shadows, and it was important to avoid this.




As for the ancillary tasks we did not gather feedback on the same scale as the primary task. We asked one or two people their opinions on font styles, sizes and layout and the overall feeling was that we needed to find a font that could be used across all of the products that could be easily identified and linked to a Foo Fighters product.

We were able to do this fairly easily, and other than that that there was not much that needed changing.